History

Panic 39, Rooted in all elements of underground hip hop, with the need to fill a void in what was available in the "Streetwear" scene, Which was mostly provided by corporate giants that did not have any "Street" in their wear, Panic 39 was born and Established in March of 1999, by People that actually lived that lifestyle.

We started to hit the streets and setting up booths at events throughout California. On Christmas day 1999 we set up our Booth at SP (Sneak Preview) Magazine's The Night Hip Hop Stole Christmas in Wilmington, CA and this is where we really started to get Recognized in the Underground Hip Hop Scene. Not long after that, We Were set up at B-Boy Summit 2000 in Pasadena, CA, Where we sold out of everything in the booth and we quickly became a force in the B-Boy/B-Girl & Popping Communities. By 2004 We started Traveling Across the US Starting With City Vs City in Chicago, and B-Boy Worlds Evolution 2 in Orlando Florida. That same year, in August 2004, we set up our booth at Freestyle Session 8 in Long Beach, CA, one of the biggest b-boy events in the world.

During these early years We also ended up in the Rave scene sorta by accident as most of the raves in California had a Hip Hop Room, but then we started getting Love From The Drum N Bass Heads, Junglists, Hardcore Heads, Housers, and even the Candy Kids. We were a staple at the Fox Theatre in Pomona, CA, The Orion Theatre in Los Angeles, CA, Go Ventures Events Monster Massive, Together As One along with EDC Electric Daisy Carnival, Nocturnal, and Audiotistic. This is where we found our love for the Drum N Bass scene which had a lot of cross-over with The Underground Hip Hop Scene.

In 2015 We Expanded into Asia with an office in Shenzhen, China, and in Hong Kong with New Members of our Team (B-Boy E.T., B-Boy Fat Joe & Boms). Following into 2017, we expanded into Tokyo, Japan with our Panic 39 Japan Team Oz1k and Firme Elina. Our Hong Kong and Tokyo teams are still repping Panic 39 today.

Over the years we've taken our booth beyond the mainland US to mainland China, Hong Kong, Macau, Japan, Puerto Rico, and Celaya, Mexico. People are rocking Panic 39 all over the world, and we've got photos of our gear on every continent except Antarctica.

Then COVID hit in 2020. Like a lot of small businesses, we had to scale way down. The events stopped, and so did the booths. But the brand never went away. In 2022 we started building back, and in July 2024 we celebrated 25 years of Panic 39 with an anniversary event at the historic Doll Hut in Anaheim, CA.

Today the shop at panic39.com is still running, and Panic 39 Magazine keeps the stories of these scenes going while we plan what's next.

Thank you to everyone who has supported us, helped us, and rocked with us along the way.