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Support the Underground
We support our fellow underground — even our underground competition. We'd rather see you rocking another underground brand than something mass-produced from the mainstream. These are the crews, organizations, artists, brands and friends keeping the culture alive. Check them out, and show them love.
Hip Hop Organizations
Fellow Underground Brands
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Licensed to Ill Turns 40: What the Beastie Boys...
Licensed to Ill turns 40 on November 15, 2026. Before it became the first rap album to hit No. 1, there was a Run-DMC demo, a shared tour bus, and...
Licensed to Ill Turns 40: What the Beastie Boys...
Licensed to Ill turns 40 on November 15, 2026. Before it became the first rap album to hit No. 1, there was a Run-DMC demo, a shared tour bus, and...
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Toprock, Footwork, Power, Freezes: Breaking's F...
Toprock, footwork, power moves and freezes: the four building blocks every b-boy and b-girl works with, what each one does in a round, and what to watch for.
Toprock, Footwork, Power, Freezes: Breaking's F...
Toprock, footwork, power moves and freezes: the four building blocks every b-boy and b-girl works with, what each one does in a round, and what to watch for.
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Juan Atkins, the Originator of Detroit Techno, ...
Juan Atkins, the Detroit producer behind Cybotron and Model 500 and one of the Belleville Three, has died at 64. What happened, what he built, and what his friends are...
Juan Atkins, the Originator of Detroit Techno, ...
Juan Atkins, the Detroit producer behind Cybotron and Model 500 and one of the Belleville Three, has died at 64. What happened, what he built, and what his friends are...
